Thought Leadership

From health advocacy to health activism – The Business of Health Conference 2017

8 Mins read

If you came to last Friday’s Future of Health Conference wondering what “business” and “healthcare” have in common, you are certainly in good company. The aim of the conference was to highlight that health practitioners and other stakeholders delivering health services need to look at the ecosystem around health and there is a need to apply sound business principles in the delivery of healthcare, from the public to the private healthcare sector. From Lagos, Ibadan, Ogbomosho and right here in Abuja, attendees came eager to hear our featured speakers share their unique insights on the business of health in Nigeria from their wealth of experience.

Njide Ndili, Nigeria Country Director for PharmAccess Foundation, introduced the video “The Great Escape: Digital Disruption for Social Equity” at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch

The conference opened with a video titled “The Great Escape: Digital Disruption for Social Equity”, produced by the Joep Lange Institut and shared by PharmAccess Foundation. The video told the story of Gladys, a young mother in Kenya who was the victim of a very dysfunctional healthcare system. Nigeria Country Director, Njide Ndili explained how mobile technology can be leveraged to provide access to healthcare for low income populations.  PharmAccess developed M-TIBA, a mobile “health wallet” that enables healthcare access in previously inaccessible areas, transforming the way healthcare is delivered.

[youtube_channel channel=UCjrBcD81-E2r8RVySwUrmaQ playlist=iRjw_0HkUg4 resource=0 cache=0 fetch=10 num=1 ratio=3 responsive=1 width=306 display=thumbnail norel=1 nobrand=1 showtitle=none desclen=0 noanno=1 noinfo=1 link_to=none goto_txt=”Visit our YouTube channel”]

The Great Escape: Digital disruption for Social Equity

The first session, “Breaking down the barriers: Delivering quality and improving access to healthcare” had an impressive lineup of speakers, who with their words disrupted the thinking of those seated in the room and those watching online.

Dr. Olaokun Soyinka, Project Director, Independent Verification Agent for the Saving One Million Lives Programme, was the first speaker and set the tone of the conference when he gave an impassioned talk, stating that “We need to abandon health advocacy. The time has come for us to move on to health activism.” Harriet Blest, Country Manager, Human Network International, continued in the same vein when she made the point that, “There is no point creating great healthcare services if they do not get to the main “end-user”.

Dr. Olaokun Soyinka spoke about the need to move from health advocacy to health activism at The Future of Health Conference 2017. Photo Credit: Nigeria Health Watch

Harriet Blest highlighted the need for healthcare service delivery to get to the end user at The Future of Health Conference 2017; The Business of Health. Photo Credit: Nigeria Health Watch








Peter Bamkole, Director, Enterprise Development Centre, Pan-Atlantic University, spoke about the need for greater efficiency and transparency in the provision of healthcare, “Efficiency and transparency are critical to sustainability in the business of Health”. He also highlighted the need for more “business minded” Nigerians who would challenge the status quo and disrupt the health space. Bond Emeruwa, Co-Founder/Director, Nollywood Workshops, noted in his talk that “Information is power; Information is health; Information is wealth; Information is everything!”. It was clear from his talk that edutainment is a subtle, but effective way that very important health messages can be delivered. However, Bond warned about the destructive impact of misinformation.

Bond Emeruwa in his talk noted that information is power and health, at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch

Peter Bamkole highlighted the need for efficiency and transparency in the Business of healthcare. Photo Credit: Nigeria Health Watch








Setting up any business comes with its inherent challenges, especially when you are running a startup in Nigeria. Ezinne Anyanwu, MD/CEO, Efferent Services Limited, drew attention to the importance of partnerships and the need to understand and know the needs of your customers. In the healthcare space, focusing on delivering health services that are focused on the needs of patients, because, as she ultimately stated, “The business of health is the same as the business of humans”.


Michelle Akande reflected on price differentials in Nigeria’s health system and the need to design systems around those who need care, at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch

Ezinne Anyanwu spoke about the importance of partnerships at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch








The last speaker from the first session, Michelle Akande, Country Manager, Janssen Pharmaceutical Companies of Johnson and Johnson spoke about the significant price differentials and startling mark-up pricing on medicine in Nigeria. This results in vulnerable populations at the bottom of the pyramid not being able to access essential medication. She also spoke about the need for a greater focus on patient-centred care, putting the needs of patients first.  She left delegates with the question, “How well do we use the profiles of the people that really need care, to design the system around them?

Honorable Minister of State for Health, Dr. Osagie Ehanire, said Nigeria’s health sector is a work in progress, at The Future of Health Conference 2017. Photo Credit: Nigeria Health Watch

The Minister of State for Health, Dr. Osagie Ehanire, made time to attend the conference He pointed out that, “Every year, Nigeria loses about $2 billion to medical tourism. The Nigerian health sector is a work in progress… this is why we need conferences like the Business of Health.”

The second session – “People-Centered Care: The heart of every successful enterprise” – had another remarkable group of innovators who are doing outstanding things in the business of healthcare.

Dr. Ike Nwachukwu, Founding Partner, NIKEA Specialist Hospital, our first speaker for the second session, talked about the “need to be absolutely patient-focused. We need to listen to the needs of our patients”. He urged religious institutions to invest in healthcare, especially given their societal influence and the resources they have access to. He also advised those trying to make a difference to spend some time in the public sector. This would provide a deeper understanding of the challenges the health sector faces, and would provide an avenue to come up with viable solutions.

Dr. Cheluchi Onyemelukwe highlighted the legal aspects of the business of healthcare at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch

Dr. Ike Nwachukwu spoke about the need to listen to the needs of our patients, at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch








As Nigerians, we often overlook the role and impact of law on the healthcare sector. Dr. Cheluchi Onyemelukwe, Managing Partner, Health Ethics and Law Consulting, provided an alternative perspective and stressed the need to use the law more effectively as an advocacy tool and to embed changes. She also highlighted the fact that “We need to improve quality in the Nigerian health sector as we raise the regulation bar”.

It was also important to hear how sound business principles need to be applied in the running of NGOs. Dr Farouk Jega, Country Representative for Nigeria, Pathfinder International, pointed out the need for players in the healthcare industry to “… leverage on a lot of promising private sector organizations that employ business principles.” In a similar vein, Dr. Omokhudu Idogho, Deputy MD, Society for Family Health (SFH), Social Business Enterprise, underlined the fact that the needs of customers (patients) always need to be taken into consideration and left delegates to think over the fact that, “…customers have options. We may not approve of their options, but they have options anyway.”

Dr. Farouk Jega spoke on the need to leverage the private sector to improve the business of healthcare, at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch

Dr. Omokhudu Idogho pointed out that patients have options whether health practitioners like it or not, at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch








Many countries on the African continent face very similar healthcare access and delivery challenges. In her opening Dr. Nthabiseng Legoete, Founder and CEO of Quali Health in South Africa acknowledged that “we live on a continent where healthcare has become a luxury good”. She spoke about the challenges that many South Africans faced when accessing affordable and quality healthcare. She discussed how it is important to view people-centered care as an important part of healthcare delivery because “the health sector is the only sector that puts all the risk on the consumer. If you don’t get better, you pay for more treatment”. This informed the setting up of her health facilities in Johannesburg, which focus on bringing quality healthcare to underserved communities.

Dr. Nthabiseng Legoete discussed the importance of people-centred care in healthcare delivery at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch

Obinnia Abajue pointed out that everyone should have health insurance, at The Future of Health Conference 2017, “The Business of Health.” Photo Credit: Nigeria Health Watch








The final speaker for the day, Obinnia Abajue, Chief Executive Officer of Hygeia HMO Limited, brought some real pragmatism with his insights into the way we think about health and healthcare access. He mentioned how healthcare is interconnected and is a social good. He left delegates heads reeling with this thought; “You are not well if your neighbour is sick. We must always be our brother’s keeper”, urging attendees and all Nigerians to ensure that they and their neighbours were registered on a plan with a health insurance provider.

In line with Obinnia Abajue’s thinking, Nigeria Health Watch will be providing links to health insurance plans from three of our partners: Hygeia HMO, Novo Health Africa, and Redcare HMO. As he stated “Healthcare is a must for all.”

This is just the beginning of the conversation on “The Business of Health” for us at Nigeria Health Watch. Photo Credit: Nigeria Health Watch

For us at Nigeria Health Watch, this is a great start to the conversation around the “Business of Health”, and it is definitely just the beginning. We plan to curate the talks from each of our speakers and share them widely. We will also produce a summary document of the conference highlighting the key call to action points made by each speaker, and share with key health sector stakeholders. We encourage those who attended, who watched online, and everyone interested in the business of health, to continue the conversations begun during the conference. Our hope is that collaborations and innovations will spring up out of these discussions that will continue to reshape the Nigerian health sector.

We thank our incredible conference partners for delivering the Future of Health Conference 2017- The Business of Health, with us; Pathfinder InternationalPharmAccess FoundationJanssen Pharmaceuticals of Johnson & JohnsonSociety for Family HealthChristian Aid NigeriaShellTY Danjuma FoundationRedCare HMONovo Health Africa HMO, Pro-Health International, and EpiAfric.

Nigeria Health Watch intends to drive the #BizofHealthNG conversation until the necessary reforms are reflected in healthcare delivery in Nigeria. Join us on this important journey.

Related posts
Thought Leadership

Global Health Partnerships: Japan and Nigeria Working Together for Better Healthcare

4 Mins read
Abara Erim and Ohanu Dabri Olohije (Lead Writer) “If you want to go fast, go alone. If you want to go far,…
Thought Leadership

Shifting Power: Three ways Local Government Financial Autonomy can impact Primary Healthcare in Nigeria

4 Mins read
Last week, Nigeria’s Supreme Court delivered a judgement granting financial autonomy to Local Government Areas (LGAs) in a suit filed by the…
Thought Leadership

Catching Up on Zero-Dose and Under-Vaccinated Children in Africa: Insights From UNICEF

5 Mins read
Zubaida Baba Ibrahim [Lead Writer] Since the onset of the COVID-19 pandemic in 2020, immunisation efforts in Africa have experienced a significant…


Leave a Reply

Your email address will not be published. Required fields are marked *